Find Your Funnel Drop-Off Points Fast
The funnel tracks five stages of the user journey — visit, sign up, activate, and retain — so you can see where people drop off. Hover over a step for the numbers, click for a channel-by-channel conversion breakdown, and check the trend line to see if performance is improving.
This funnel view shows exactly where users drop off across five stages, from visit to retention. Hover over any step to see the numbers behind the drop, then click to see who actually converted and how conversion breaks down by channel.
Why it matters
You can pinpoint exactly where users are leaking out of the funnel and see which channels convert best, making it easier to prioritize fixes and confirm whether conversion trends are moving in the right direction.
What changed
The funnel now displays five distinct stages (visit, sign up, activate, retain) with hover-based drop-off numbers, click-through conversion detail, and channel breakdowns available at every step.
How it works
- 01Open the funnel to view all five steps: visit, sign up, activate, retain
- 02Hover over a step to see drop-off numbers at that stage
- 03Click a step to see who actually converted
- 04Review the conversion rate breakdown by channel
Common questions
- What stages does the funnel track?
- Five steps: visit, sign up, activate, and retain.
- How do I see where users are dropping off?
- Hover over each step in the funnel to see the numbers dropping at every stage.
- Can I see conversion by channel?
- Yes, clicking any step shows a full breakdown of conversion rates by channel, available for every step.
- How do I know if performance is improving?
- The funnel includes a trend line showing whether conversion is trending up over time.